Where wine drinkers are likely to live in Tennessee is an interesting point from our economic impact study, which you can read in its entirety at www.uncorknewjobs.com.
Wine drinkers as a group are likely to:
- Have a household income of $75,000 of more
- Have at least an undergraduate college degree
- Work predominantly in professional or managerial jobs
This means that wine drinkers in Tennessee are most likely to be found in Shelby, Davidson, Knox, Hamilton, Williamson, Rutherford, Sumner, Montgomery, Wilson, Sullivan, Blount, Washington, Marshall, Anderson, and Sevier counties. It’s essentially the metropolitan and suburban areas your would expect.
The positive impact of allowing food stores to sell wine would be felt most in these 15 counties.
There are 39 other counties (Tennessee has 95 total) that have at least one liquor store. Stores in those counties will feel little impact from the change because the wine-drinking population is low. Wine is probably very little of their ongoing business.
We share this because our opponents have predicted a statewide catastrophe if this legislation passes. This is another piece of evidence that proves their arguments are untrue.